The making of the logo

The starting point was a big oak tree. We wanted to show a solid tree with roots in the earth and branches going up towards the sky and changes. We quickly unterstood the need to stylize the tree for a contemporary look. The foliage became round, and then oval. We had different ideas for the roots. All along the tree became lighter and lighter, to keep only the absolutely necessary - a few lines.

Hélène Debeunne logo v1
Hélène Debeunne logo v2
Hélène Debeunne logo v3
Hélène Debeunne logo v4
Hélène Debeunne logo v5
Hélène Debeunne logo v6
Hélène Debeunne logo v7
Hélène Debeunne logo v8
Hélène Debeunne logo